As SCR continues to expand their market share and operations in the non-emergency medical transportation sector, it was very apparent that their brand needed a refresh. By positioning them with a new logo and tagline that reflected the vision of upper management, The vision to move forward, we were able to establish a renewed messaging platform for the company. As we all know, to build a strong brand there is a need to keep your employee base engaged with the brand promise of the organization, coaching and guiding their efforts along the way. This led us to develop internal communications that provided education and training, a renewed spirit of the team and a motivational theme that led the charge for company wide improvement. That’s marketing, inside out.
Campaign efforts included logo and tagline development, corporate training newsletters, branding of training process and motivation themed communications.