Provisur wanted a big idea promotion to help stimulate their booth activity at the International Poultry Show. As the market leader in equipment innovation, we built a campaign around “ingenuity” which is their broader positioning of Ingenuity made to order. A theme unfolded with Ingenuity Inside. That’s marketing, inside out.
Visitors were presented with a video presentation on all the brand offerings and were afforded the chance to win a Chrome Book laptop, which was the latest technology to hit the market at the time. The tradeshow booth also supported the campaign with banners, graphics and daily drawings.