As a first of it’s kind app, building owners and managers of high-rise office buildings with high populations are using the In-telligent app as the preferred communications tool to reach their tenants in real time, including when emergencies or safety threats occur. The app also keeps tenants in tune with news, traffic and happenings in and around their building, creating a smarter, more informed community. In addition, national and local advertisers are able to provide deal offerings to the tenant base and other app users. JMG has worked with the company from the ground up with developing the brand image and promise. From there the messaging has been crafted to reach this diverse audience of users. That’s marketing inside out.
Marketing efforts have included logo development, app interface design and icons, website development, streaming video, presentations and sales literature.