ExxonMobil Joliet Refinery has a very strong corporate safety culture. They continually needed to further engage and instruct the workforce on the importance of following safety processes and the consequences when they are not followed. To achieve a new level of focus, JMG took a deep dive into processes, procedures, and protocols to get the workforce to take personal ownership of their role in process safety awareness.
“Safety Speaks” became the mantra for a Process Safety Video Series. Shot in a grass-roots documentary style, JMG utilized the designated champion(s) who had either experienced or were present during historic incidents. The videos are educational as well as motivating and explained what happened, how it could have been avoided and what Joliet Refinery is doing to further process safety into the future. That’s marketing inside out.
Promotional Campaign Keeps Safety Front of Mind
To further engage and instruct the workforce on the importance of following safety processes, JMG developed an internal campaign that consisted of large movie size posters, banners, window graphics, flags, table tents, helmet stickers, and email broadcasts. Monthly town hall meetings are held to collectively review the safety videos followed by Q & A—all keeping safety front of mind.
The ten-part educational safety series captures the lessons of history.
For campaign visibility, a series of posters, window graphics, banners and table tents were positioned in high traffic areas of the facility and helmet stickers were give to employees. (below)