JMG was assigned the task of building market knowledge and acceptance of the Discover Global Network starting with the European Community. One of our first initiatives was to craft a brand message that would resonate with their B2B audiences outside of the US market place. In working with the client, it was clear the benchmark of making it to the 3rd largest network ranking was at the center of the messaging. By developing the brand message, The world awaits you, we were able to convey that the Discover Global Network was ready to conduct transactions anywhere in the world. That’s marketing, inside out.
The World Awaits You campaign was carried over into trade ads, booth design, video production and a campaign website that continued beyond the trade event. Visitors to the campaign microsite or the booth were also participants of multiple sweepstakes.