Starting with our discovery stage, we quickly realized Anritsu provides the highest level of technology accuracies available in the marketplace for inspection of food products, packaging and pharmaceuticals. Their level of expertise puts them in a leading position to provide a consultative role in helping their customers achieve the highest levels of food safety available. Their solution is a true 360-degree approach to inspection and detection, so the branding of their sales and services processes, as Detection360 and Performa360 became the driving force to tell their story. That’s marketing, inside out.
This campaign featured a streaming video series supported by email campaigns, call to action website landing pages and banner ads. Results were significant, from building brand recognition through sales opportunities.